ON SELF PRESERVATION

Navigating this world through the lens of our soul.

Our individual path to oneness is often diverged.

The knowing of self is the guiding light.

A meeting point of like souls.

Interconnectedness.

Where there is no separation.

Where the story of One meets the story of We.

On Self, Preservation aims to inspire its audience to embrace a mindful

approach to relationships. Emphasising the significance of maintaining one's

individual identity while actively fostering meaningful connections with

others.

The visual narrative seeks to capture the balance between personal growth

and the need for self- care within the realm of interpersonal relationships.

This unfolds through a series of carefully curated images that narrate the

intersection between fashion, introspection and belonging.

The models, styled in emerging South African designer Nhlanhla Masemola's

minimalist yet playful creations, represent the embodiment of self-awareness

in their pursuit of meaningful connections without compromising the self.

We further explore the narrative of self through the preservation of chairs

wrapped in recycled paper symbolising the cycling of life as we grow through

transitions, friendships and careers. Harnessing the knowledge we have

learnt while presenting a new.

This editorial serves as a visual and conceptual exploration of the delicate dance between One and We

woman.braids.fluffy black bag.blue studio.black suit
man. black suit. fluffy white bag.blue studio.
woman braids big bow shirt wrapped chairs man black suit exposed stitching pin stripe

Creative Direction & Styling Tamryn Bruinders & Tandekile Mkize
Photography Andile Phewa
MUA Jacqui Viljoen

Hero Daylight Studio Video Rigby Banks

On Self Preservation

Nhlanhla Masemola

Video by Rigby Banks